In every business, there is a need for the #CustomerLifecycleJourney. It is an active process driven by a company's marketing and sales team. The process is where potential customers are split up into different stages. These various stages require different sales and marketing techniques to maximize conversation. These stages are reach, acquisition, conversion, retention, and loyalty. The different aspects of this journey are need, research, purchase/buy, receive, use, maintain, and advocate.
In the first stage, the business makes contact with the potential customer. This can be from an advertisement, a social media post, a coupon delivered in the mail, and even a referral from a friend. This is when the right people become aware of the content and become aware of what the company has to offer. In this stage, one needs to focus on getting the customers attention
Acquisition stage is next. This stage is when a company sends the customers to their website in hopes of converting them into a subscriber or customer. Most people get to this stage with a specific need in mind, so you have to help them understand how the company or service will fit their needs.
Conversation is when the lead turns into a paying customer. The best way to do so is to focus on providing value and building relationships with each customer. They should feel welcome and valued; this then leads to customer satisfaction with the service.
Retention is after the customer has bought or purchased your product. Retention is the stage where one has to figure out how to keep that person as a returning customer. One needs to maintain a relationship with the customer during this stage. One needs to remain in contact with the customer, so the customer keeps them in mind and advocates for the brand.
Loyalty is the last stage of the customer life cycle. Achieving loyalty should be the ultimate goal of businesses. Loyalty is when you turn the customer into a repeat customer who will regularly buy from the company and advocate for the products or services to others.
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